Chris McCrory is a Partner with Linder Family Partners, LLC, a family fund with offices in Jackson, Wyo., Scottsdale, Ariz., and San Francisco, California. Prior to joining the firm, he worked for over six years at PCA Skin, serving as the company’s COO, CFO and Brand Oversight Director. His talent for branding, operations and strategy resulted in double digit annual growth at PCA and to its emergence as a major skin care brand.
Before his successful turn at PCA, Chris spent four years as the Director of Professional and Public Education for the Louisiana Organ Procurement Agency (LOPA). During his time at LOPA, he developed a new strategy for working with hospitals and the public–including an overhaul of the organizational structure–leading to record increases in organ donor referrals from hospitals, the number of organ donors, and organ and tissue donation registrations.
Previous to his work in health and wellness, Chris served a number of roles in his more than seven years with Sazerac Company, Inc., a wine and spirits supplier, serving as Director of Value Chain Management, Brand Director and Brand Manager. One of his signature achievements was completely re-branding a lackluster bourbon distillery and creating a flagship product to go with the new look. The new life that was breathed into Buffalo Trace Distillery earned it worldwide Distillery of the Year honors in 2000.
McCrory holds a B.A. in Mass Communication and received his M.B.A. from the University of Kentucky. He is also an alumnus of the Harvard Business School Executive Education Program.
Finding Greatness 