This first book I read this year as part of my goal of reading 50 books in 2013, is Guy Kawasaki’s Enchantment. I had the pleasure of seeing him, among many other fantastic speakers, at the 2012 Inc. 500|5000 Conference. He is a brilliant presenter and does a masterful job of getting to the point and making it in a clear manner. His writing is no different. There are several key takeaways that everone can begin to employ immediately. Some are simple, such as the proper way to shake hands or present a genuine smile. Others will take much more work, such providing a MAP (mastery, autonomy and purpose) for your employees.
I highly recommend reading this alongside Simon Sinek’s Start with Why and the Heath brothers’ Switch.
Finding Greatness 