NOTE: If your mission statement contains the cliche “maximize shareholder value,” you might want to go ahead and skip this one. This is intended for those organizations who want to make a difference in the people they serve. While maximizing shareholder value is important to shareholders, it doesn’t mean squat to you customers–it might even tick them off.
You have your mission. What it is your ogranization does and why you do it. You live your mission every day and it shows in everything you do. Or does it?
Our mission is our guiding light. It gives us direction and a way to check oursleves to ensure we are still on task. From our mission, we develop our strategues–both short- and long-term. And then we get to execution. This is usually when the trouble starts.
Look at what you are doing each day and the decisions you are making. Do they align with your strategy and mission? Every decision matters. Everything you choose to do or not do makes a difference and either propels you to achieving your mission or inhibits your success.
The choice is yours.
Finding Greatness 